As Marketing Director, Stacy brings a wealth of experience and a passion for strategic communication to Wasson Enterprise. With over 15 years of experience in the Marketing and Advertising field, she helps orchestrate impactful strategies that drive brand growth, ignite customer engagement, and shape exceptional experiences for our partners and portfolio companies.

Stacy’s expertise spans the marketing spectrum, from developing comprehensive marketing plans to overseeing brand positioning and messaging. She’s passionate about building strong brand identities that resonate with target audiences and differentiate businesses in competitive markets. Her role at Wasson Enterprise involves creating and executing marketing initiatives, managing digital presence, and providing high-level advisory services to our portfolio companies. Her keen eye for detail ensures that all marketing efforts align with individual business goals and the overarching Wasson Enterprise strategy.

Prior to joining WE, Stacy developed a strong foundation in product marketing, brand management, and customer experience through her work with notable organizations. At iA, she managed the redesign of the company’s website, updated brand guidelines and crafted organizational messaging. During her tenure at Girl Scouts of the USA Headquarters, she developed and implemented engagement strategies tailored to diverse audiences, playing a key role in creating an online hub for alumni. Her experience with Huse Hospitality Group refined her expertise in hospitality marketing, with a focus on regional brand management and strategic growth.

Stacy earned a BS in Advertising, with a concentration in marketing and magazine journalism from Ball State University. In her spare time, Stacy enjoys being with her family, exploring new cities, and looking for her next opportunity to be near the water.