Greg Wasson

Cofounder & President

Greg Wasson grew up in small-town USA—Monticello, Indiana—where he learned the value of hard work, getting your hands dirty, and figuring out solutions to complex problems—Midwest-style.

He attended Purdue University’s School of Pharmacy, receiving his pharmacy degree in 1981. Before his senior year, he was invited to become one of the first pharmacy services interns in Walgreens corporate offices—an opportunity that led to his being hired by Walgreens upon graduation and that truly changed the course of his future career. Mentored by many company leaders through the years, together with his outstanding performance in positions of  increasing responsibility, Greg served Walgreens for 34 years. From intern to managing pharmacies to leading operations and ultimately becoming president and chief executive officer in 2009 … he had a true American dream of a career.

As Walgreens CEO, Greg led this Fortune 35 company to record fiscal 2014 sales of $76.4 billion. He is credited with creating significant financial and shareholder value, initiating and completing game-changing mergers and acquisitions, leading complex organizational and structural change, assembling a diverse and high-performance senior leadership team, and establishing Walgreens position as an industry leader. Before retiring from Walgreens, Greg had transformed an iconic 114-year-old domestic company into the first global pharmacy-led, health,  well-being, and beauty enterprise via the successful merger with European-based Alliance Boots to create Walgreens Boots Alliance.

But we’re onto the next chapter. Welcome to Wasson Enterprise. Let’s Roll.

kim_bio_separate2

Kimberly Wasson

Cofounder and Executive VP

Pharmacist and community advocate Kimberly Wasson has more than 20 years’ experience as a practicing pharmacist, as well as years of demonstrated commitment to helping people in need via community organizations such as Love INC and Dispensary of Hope.

A 1981 graduate of the Purdue University School of Pharmacy, Kim had a 17-year career with Walgreens, the nation’s largest drugstore chain. Kim served there in the capacities of pharmacist, pharmacy manager, and store manager in Houston, Milwaukee, Boston, and Las Vegas. In 2006, Kim earned her Pharm.D. degree at Midwestern University in Downers Grove, Illinois. She followed her doctorate with five years of service at the outpatient anticoagulation clinic of Good Shepherd Hospital in Barrington, Illinois. Throughout her pharmacy career, Kim has served patients by providing much-needed expertise and compassion along with knowledgeable guidance through the challenges they face navigating this country’s complex healthcare system—including lack of access to both quality and affordable healthcare services and medication, and lack of healthcare coverage.

In addition to serving as co-founder and executive VP of Wasson Enterprise, Kim is owner/operator of Forward Stride Stables in Hawthorn Woods, Illinois where clients can board their horses and receive quality riding instruction from two expert trainers.

Our Team

Mike Lingle

VP of Finance & Innovation

Fueled by his curiosity and background in technical and tactical roles – Mike is up for anything and he does a lot for Wasson Enterprise. First Mike leads Wasson Enterprise Clean & Efficent Energy Innovation investment pillar while at the same time co-founding Eta Vision. Mike also looks for innovative ways to make Wasson Enterprise run like a finely tuned machine, and manages all things finance.

Mike’s curiosity and technical background started before college. In high school he worked for a machine shop, Chapman Lake Instrument. Following high school, Mike attended Purdue University where he double majored in physics and mechanical engineering. While in school, he spent two summers working for an ALMS/IndyCar team where he was engaged in engineering suspension design, aero design, shaker rig testing, and helped with fuel/race strategy. He later switched to accounting and finance when he realized that he had a passion for business.

Following graduation, Mike started with Amazon as a financial analyst for a fulfillment center in Hebron, KY, where he learned about operations and labor planning. He later became part of the operations team as an Area Manager for the inbound side of the building. While in this role, Amazon launched the MyHabbit business within his fulfillment center, being on the ground for this integration was a great learning. Mike then was pursued for a Site Controller role within Amazon’s Customer Service Operations – Mike was thrilled to learn this side of the business since Amazon is known for stellar customer service. There Mike helped launch a green field CS site with 600-1,000 associates and 40+ executives. This role allowed Mike to greatly extend his scope, he was working with global finance and capacity planning, while owning responsibilities at a site level. Amazon was a great experience for Mike that helped shape him and provide a unique perspective that WE benefits from.

Mike has always been driven to be an entrepreneur, that is what made him make the leap from engineering to finance. In late 2015, Mike co-founded Eta Vision, a hardware and software company that is building an IoT sensor platform. They are focused on helping data centers and other utilities understand and manage their environmental conditions. This helps them optimize their operations, resulting in energy savings, cost savings, and a better sustainability.

Lindsay Lingle

VP of Marketing & Operations

Powered by passion and excitement, Lindsay Lingle runs the marketing and operation of the Wasson Enterprise office, leads WE’s innovative customer and shopping solution investment pillar, while also owning one of its first business partnerships—Holly & Tanager.

Lindsay grew up in the retail world – and loves it! She learned early on the importance of meeting customers’ needs. After earning her BA in Public Relations from Purdue University in 2011, she joined Kao USA Inc. as an intern within the trade marketing team before becoming a category analyst for several retailers. This new experience taught her how products interact on the shelf with each other and how categories are viewed by the retailer. Lindsay really honed her skills in retail when she was placed on Kao’s Target account as the business development analyst, specializing in the hair color and care categories, with a focus on the John Frieda brand. That stint led to her move to the John Frieda marketing team that supported its Precision Foam Colour product. Lindsay's time at Kao gave her an in-depth understanding of the Consumer Product Goods (CPG) business, adding to her already extensive exposure in a retail-focused family.

Along the way, Lindsay earned an MBA from Xavier University, completing her program in 2015, and began laying the groundwork for what would become her own company.

That year, Lindsay took a giant step away from the corporate world to build her own brand—Holly & Tanager. H&T is focused on the design and manufacture of handbags that are both chic and functional—the perfect solution for women who crave organization and fashion. The H&T website launched in June 2016 and is open for business. Lindsay will tell you that starting Holly & Tanager has taught her far more about business than she thought possible.

Kathryn Traut

Director of Marketing

A high-energy individual who must have marketing “in her blood,” Kathryn is excited about her new gig as WE’s director of marketing, where she’s responsible for developing and executing marketing plans—including social media, public relations, website development and event planning for WE and its clients. Plus, she assists WE’s Innovative Customer and Shopping Solutions pillar in performing its due diligence for angel-size investments. She also is the co-founder and head of marketing for Holly & Tanager where she runs and executes all their marketing work.

Kathryn majored in Marketing and Entrepreneurship at Xavier University and also played on their Division 1 varsity volleyball. While still a senior, she received a coveted trade marketing internship at Kao USA where she managed the John Frieda Hair Care POP process, analyzing key competitors and developing its national product displays strategy. With the internship under her belt, Kao USA made her a full-time marketing assistant in its International Marketing Department. And, of course, it was at Kao where Lindsay Lingle and Kathryn met and discovered their shared excitement about consumer product marketing. Her position at Kao was an amazing opportunity where she strategized, coordinated, and executed public relations, website development, social media, trade programs, and distributor relations, and analyzed performance data for Mexico, Latin America, and the Caribbean.

Following her position at Kao, Kathryn joined The Gorilla Glue Company as assistant brand manager for O'Keeffe's, its skincare line. While at Gorilla Glue, she successfully developed strategies and coordinated the execution of digital, public relations, marketing communications, and events. She also managed and developed engaging content for the company’s social and website platforms while developing its first sampling tour in four major cities across the U.S. In addition, she was responsible for developing reporting and analysis based on O'Keeffe's performance for the entire company.

Her marketing and creative expertise were just what Wasson Enterprise and Holly & Tanager were looking for as they opened for business in 2016, and that's where Kathryn now hangs her hat.

Tayt Rule

VP Business Development

Growing up on a farm in Wisconsin and having Grandparents who founded a real-estate company, Tayt learned how to roll up his sleeves and work hard to make his own way. A natural leader, growing up, Tayt found himself in various leadership roles in both sports & business. In High School, he won the Wisconsin Entrepreneur Competition in the DECA business organization which further helped define his education and career aspirations.

Tayt graduated from the University of Wisconsin Eau Claire where he attended one of the first Entrepreneur schools in the country. His Entrepreneur & Business Administration degrees helped fuel his passion for both entrepreneurship and leadership where Tayt went on to lead in ever-increasing operational roles for Kraft Foods, M&M Mars, Target & Amazon along with founding a High-End AV company in California over his 17 Year Career.

Throughout his career tenure, Tayt helped every team he lead generate record operational performances through his highly-engaging, visionary leadership style along with his radical candor with talent and overall risk-taking skills. In one example of his leadership style, one of his teams shattered a 20-year- old production record at M&M Mars and he brought a 145-person marching band on to the production floor to celebrate. These types of moments are not unique to Tayt as he believes “how you make people feel” is paramount to any successful culture. In his last role prior to Wasson Enterprise, Tayt lead a team of over 5000 associates virtually, with over 400 executives for Amazon Customer Service where they ranked as the highest engaged team in the World during his tenure while achieving the lowest cost in the history of the virtual team.

Tayt will play many roles for Wasson Enterprise as the VP of Business Development. He is the COO for New Ventures in a Joint Venture Partnership with Innventure with his main focus on operations for New Co startups. The first of which is Purecycle Technologies which is a licensed, Proctor & Gamble patented, disruptive plastic technology which will revolutionize how polypropylene is recycled to “virgin-like” resin and help clean up the planet. A first in the history of the industry.

Michael Conaboy

Sr. Clean Tech Investment Manager

Michael Conaboy is a motivated and high-energy individual, which is why Wasson Enterprise is excited to have him as our Senior Clean Tech Investment Manager. Michael is responsible for sourcing deal flow, performing diligence for angel size investments, and last but not least, managing the IT infrastructure for WE. He also is the co-founder of Eta Vision, a WE funded clean tech startup.

Michael’s passion for engineering came alive when he attended Purdue University. At Purdue University, Michael majored in Electrical & Computer Engineering. While at Purdue, his activities consisted of Engineering projects in Community Service, IEEE Student Member Grand Prix, and also the evGrand Prix. During the summer of his sophomore and junior year, he received an internship at Graphet Data Mining where he contributed to in-house data analysis software written in Matlab and also performed statistical analysis on utility billing time series data.

After graduating, he then received a full time position at Graphet Data Mining as a Software Developer and Energy Engineer growing to become the Regional Lead Engineer for the western United States. While in those positions, he performed energy audits on large industrial, commercial, and industrial facilities to develop strategic plans to drive sustainable energy conservation. He also managed cross functional teams, developed innovative solutions for reducing internal cycle times, and also was responsible for maintaining customer relationships and managing engineering resources to deliver quality results on time.

In late 2015, Michael co-founded Eta Vision, a hardware and software company that is building an IoT sensor platform. They are focused on helping data centers and other utilities understand and manage their environmental conditions. This helps them optimize their operations, resulting in energy savings, cost savings, and a better sustainability. Michael’s expertise in engineering and IT was exactly what Wasson Enterprise was looking for.

Betsy Nicketakis

Manager of Business Administration and Partnerships

Betsy Nicketakis is thrilled to be joining Wasson Enterprise as the Manager of Business Administration and Partnerships, where she’ll focus on her passion - building and fostering relationships through a thoughtful and organic nature.

Prior to joining the WE team, Betsy worked at GEMS World Academy Chicago, part of the largest global independent educational provider organization, GEMS Education. As Associate Director of Marketing and Enrollment Management, Betsy focused on increasing visibility in Chicagoland, and stewarding relationships with prospective families and students. Before joining GEMS, Betsy served as the Manager of Community Programs at Presence Health, where she created and cultivated partnerships with local organizations to increase brand awareness and grow market share. Earlier in her career, Betsy served on Walgreen Co.’s community affairs team, working closely on their philanthropic initiatives, and managing grant fulfillment, partnership activation, employee engagement and disaster relief aid. Her career began at Lincoln Park Zoo running their corporate alliances program, where her passion for relationship management began.

Betsy earned a Bachelor of Science in Recreation, Park and Tourism Administration from Western Illinois University and holds a Certificate in Meeting, Convention and Exposition Management from Roosevelt University.

Albert Suprenant

Finance Intern

More to come about our excellent Finance Intern, Albert.

Steve Rodich

VP of Creative & Brand Strategy

Passionately curious and energized by the creative process from strategy through execution, Steve is a teller of brand stories. For the past decade, Steve has worn many hats at boutique advertising agencies where he’s been able to gain real hands-on experience, making him a bit of a chameleon for Wasson Enterprise as a strategist, designer, photographer and videographer, editor, illustrator, 3D artist (and the list goes on). He recognized early on that content is king and continues to challenge himself in finding as many ways as he can to create meaningful and impactful content for brands.

The need to express his creativity was always there from a young age, but started manifesting itself when he took a graphic design course in High School and was recognized in the midwest with the Coca-Cola Art of Harmony Award. While attending Indiana University, Steve was president of IU’s chapter of the American Advertising Federation, where he was recognized with the Vance L. Stickell Memorial Award, one of 20 national internships given that year that took him to the marketing department of Southwest Airlines in Dallas. He followed that up with working in the creative department at Hirons & Company. After graduation, he began his creative career working for an advertising agency in Georgia and another that took him to Pittsburgh and Miami. He’s moved from the north and the south four different times. Though, Chicago is, and will always be, home for him.

While he doesn’t like to say it, Steve has ADDYs and other awards to his name, but the true reward is to do meaningful work that changes people’s lives, and that’s what he was able to do while serving as Creative Director on the Penn Medicine account. During that time, Steve was influential in crafting stories about cutting-edge breakthrough technologies developed at Penn Medicine that disrupted the industry and gave new hope to patients with cancer, heart and brain disease. He’ll tell you that connecting with patients who have overcome insurmountable odds and thrived to live their very best life, has been one of the greatest honors of his life.

The advertising landscape is always changing, always evolving, and so is Steve. One thing that won’t change is his curiosity for the world and desire to connect people emotionally with brands.

Cam Iverson

Web Development & Analytics

Driven by a passion for learning and eye for improving - Cameron is a perfect addition to help Wasson Enterprise run smoothly. Cameron is in charge of maintaining the Wasson Enterprise website, maintaining our analytics tools, while also providing insights within the sectors we invest in.

Cameron grew up in the startup world and has learned a lot from the business that his great-grandfather started and his father runs – Iverson & Co. He has a strong mind for business, which led him to North Central College in Naperville where he received a BA in Human Resource Management. From there Cameron spearheaded a new role at CDW in Social Learning. As the Social Learning Advisor, Cameron was responsible for energizing and training coworkers on a cloud-based training solution called Brainshark; which is still being used today, along with planning and executing recognition initiatives within the company. After some time, Cameron realized he had a passion for web development, and for the most part, he was self-taught but decided to take the jump into web development full-time and started a class with General Assembly, and completed the Web Development Immersive class in 2016.

At Wasson Enterprise, Cameron wears a few hats, including building out the front end and back end needs for our website. In addition, Cameron creates and maintains our internal analytic dashboard, and uses the data to educate us on our decision making and track record.

Mike Lingle

VP of Finance & Innovation

Fueled by his curiosity and background in technical and tactical roles – Mike is up for anything and he does a lot for Wasson Enterprise. First Mike leads Wasson Enterprise Clean & Efficent Energy Innovation investment pillar while at the same time co-founding Eta Vision. Mike also looks for innovative ways to make Wasson Enterprise run like a finely tuned machine, and manages all things finance.

Mike’s curiosity and technical background started before college. In high school he worked for a machine shop, Chapman Lake Instrument. Following high school, Mike attended Purdue University where he double majored in physics and mechanical engineering. While in school, he spent two summers working for an ALMS/IndyCar team where he was engaged in engineering suspension design, aero design, shaker rig testing, and helped with fuel/race strategy. He later switched to accounting and finance when he realized that he had a passion for business.

Following graduation, Mike started with Amazon as a financial analyst for a fulfillment center in Hebron, KY, where he learned about operations and labor planning. He later became part of the operations team as an Area Manager for the inbound side of the building. While in this role, Amazon launched the MyHabbit business within his fulfillment center, being on the ground for this integration was a great learning. Mike then was pursued for a Site Controller role within Amazon’s Customer Service Operations – Mike was thrilled to learn this side of the business since Amazon is known for stellar customer service. There Mike helped launch a green field CS site with 600-1,000 associates and 40+ executives. This role allowed Mike to greatly extend his scope, he was working with global finance and capacity planning, while owning responsibilities at a site level. Amazon was a great experience for Mike that helped shape him and provide a unique perspective that WE benefits from.

Mike has always been driven to be an entrepreneur, that is what made him make the leap from engineering to finance. In late 2015, Mike co-founded Eta Vision, a hardware and software company that is building an IoT sensor platform. They are focused on helping data centers and other utilities understand and manage their environmental conditions. This helps them optimize their operations, resulting in energy savings, cost savings, and a better sustainability.

Lindsay Lingle

VP of Marketing & Operations

Powered by passion and excitement, Lindsay Lingle runs the marketing and operation of the Wasson Enterprise office, leads WE’s innovative customer and shopping solution investment pillar, while also owning one of its first business partnerships—Holly & Tanager.

Lindsay grew up in the retail world – and loves it! She learned early on the importance of meeting customers’ needs. After earning her BA in Public Relations from Purdue University in 2011, she joined Kao USA Inc. as an intern within the trade marketing team before becoming a category analyst for several retailers. This new experience taught her how products interact on the shelf with each other and how categories are viewed by the retailer. Lindsay really honed her skills in retail when she was placed on Kao’s Target account as the business development analyst, specializing in the hair color and care categories, with a focus on the John Frieda brand. That stint led to her move to the John Frieda marketing team that supported its Precision Foam Colour product. Lindsay's time at Kao gave her an in-depth understanding of the Consumer Product Goods (CPG) business, adding to her already extensive exposure in a retail-focused family.

Along the way, Lindsay earned an MBA from Xavier University, completing her program in 2015, and began laying the groundwork for what would become her own company.

That year, Lindsay took a giant step away from the corporate world to build her own brand—Holly & Tanager. H&T is focused on the design and manufacture of handbags that are both chic and functional—the perfect solution for women who crave organization and fashion. The H&T website launched in June 2016 and is open for business. Lindsay will tell you that starting Holly & Tanager has taught her far more about business than she thought possible.

Kathryn Traut

Director of Marketing

A high-energy individual who must have marketing “in her blood,” Kathryn is excited about her new gig as WE’s director of marketing, where she’s responsible for developing and executing marketing plans—including social media, public relations, website development and event planning for WE and its clients. Plus, she assists WE’s Innovative Customer and Shopping Solutions pillar in performing its due diligence for angel-size investments. She also is the co-founder and head of marketing for Holly & Tanager where she runs and executes all their marketing work.

Kathryn majored in Marketing and Entrepreneurship at Xavier University and also played on their Division 1 varsity volleyball. While still a senior, she received a coveted trade marketing internship at Kao USA where she managed the John Frieda Hair Care POP process, analyzing key competitors and developing its national product displays strategy. With the internship under her belt, Kao USA made her a full-time marketing assistant in its International Marketing Department. And, of course, it was at Kao where Lindsay Lingle and Kathryn met and discovered their shared excitement about consumer product marketing. Her position at Kao was an amazing opportunity where she strategized, coordinated, and executed public relations, website development, social media, trade programs, and distributor relations, and analyzed performance data for Mexico, Latin America, and the Caribbean.

Following her position at Kao, Kathryn joined The Gorilla Glue Company as assistant brand manager for O'Keeffe's, its skincare line. While at Gorilla Glue, she successfully developed strategies and coordinated the execution of digital, public relations, marketing communications, and events. She also managed and developed engaging content for the company’s social and website platforms while developing its first sampling tour in four major cities across the U.S. In addition, she was responsible for developing reporting and analysis based on O'Keeffe's performance for the entire company.

Her marketing and creative expertise were just what Wasson Enterprise and Holly & Tanager were looking for as they opened for business in 2016, and that's where Kathryn now hangs her hat.

Tayt Rule

VP Business Development

Growing up on a farm in Wisconsin and having Grandparents who founded a real-estate
company, Tayt learned how to roll up his sleeves and work hard to make his own way. A
natural leader, growing up, Tayt found himself in various leadership roles in both sports &
business. In High School, he won the Wisconsin Entrepreneur Competition in the DECA
business organization which further helped define his education and career aspirations.
Tayt graduated from the University of Wisconsin Eau Claire where he attended one of the first
Entrepreneur schools in the country. His Entrepreneur & Business Administration degrees
helped fuel his passion for both entrepreneurship and leadership where Tayt went on to lead in
ever-increasing operational roles for Kraft Foods, M&M Mars, Target & Amazon along with
founding a High-End AV company in California over his 17 Year Career.
Throughout his career tenure, Tayt helped every team he lead generate record operational
performances through his highly-engaging, visionary leadership style along with his radical
candor with talent and overall risk-taking skills. In one example of his leadership style, one of
his teams shattered a 20-year- old production record at M&M Mars and he brought a 145-
person marching band on to the production floor to celebrate. These types of moments are not
unique to Tayt as he believes “how you make people feel” is paramount to any successful
culture. In his last role prior to Wasson Enterprise, Tayt lead a team of over 5000 associates
virtually, with over 400 executives for Amazon Customer Service where they ranked as the
highest engaged team in the World during his tenure while achieving the lowest cost in the
history of the virtual team.
Tayt will play many roles for Wasson Enterprise as the VP of Business Development. He will be
the COO for New Ventures in a Joint Venture Partnership with Innventure with his main focus
on operations for New Co startups. The first of which is Purecycle Technologies which is a
licensed, Proctor & Gamble patented, disruptive plastic technology which will revolutionize how
polypropylene is recycled to “virgin-like” resin and help clean up the planet. A first in the
history of the industry.

Michael Conaboy

Sr. Clean Tech Investment Manager

Michael Conaboy is a motivated and high-energy individual, which is why Wasson Enterprise is excited to have him as our Senior Clean Tech Investment Manager. Michael is responsible for sourcing deal flow, performing diligence for angel size investments, and last but not least, managing the IT infrastructure for WE. He also is the co-founder of Eta Vision, a WE funded clean tech startup.

Michael’s passion for engineering came alive when he attended Purdue University. At Purdue University, Michael majored in Electrical & Computer Engineering. While at Purdue, his activities consisted of Engineering projects in Community Service, IEEE Student Member Grand Prix, and also the evGrand Prix. During the summer of his sophomore and junior year, he received an internship at Graphet Data Mining where he contributed to in-house data analysis software written in Matlab and also performed statistical analysis on utility billing time series data.

After graduating, he then received a full time position at Graphet Data Mining as a Software Developer and Energy Engineer growing to become the Regional Lead Engineer for the western United States. While in those positions, he performed energy audits on large industrial, commercial, and industrial facilities to develop strategic plans to drive sustainable energy conservation. He also managed cross functional teams, developed innovative solutions for reducing internal cycle times, and also was responsible for maintaining customer relationships and managing engineering resources to deliver quality results on time.

In late 2015, Michael co-founded Eta Vision, a hardware and software company that is building an IoT sensor platform. They are focused on helping data centers and other utilities understand and manage their environmental conditions. This helps them optimize their operations, resulting in energy savings, cost savings, and a better sustainability. Michael’s expertise in engineering and IT was exactly what Wasson Enterprise was looking for.

Betsy Nicketakis

Manager of Business Administration and Partnerships

Betsy Nicketakis is thrilled to be joining Wasson Enterprise as the Manager of Business Administration and Partnerships, where she’ll focus on her passion - building and fostering relationships through a thoughtful and organic nature.

Prior to joining the WE team, Betsy worked at GEMS World Academy Chicago, part of the largest global independent educational provider organization, GEMS Education. As Associate Director of Marketing and Enrollment Management, Betsy focused on increasing visibility in Chicagoland, and stewarding relationships with prospective families and students. Before joining GEMS, Betsy served as the Manager of Community Programs at Presence Health, where she created and cultivated partnerships with local organizations to increase brand awareness and grow market share. Earlier in her career, Betsy served on Walgreen Co.’s community affairs team, working closely on their philanthropic initiatives, and managing grant fulfillment, partnership activation, employee engagement and disaster relief aid. Her career began at Lincoln Park Zoo running their corporate alliances program, where her passion for relationship management began.

Betsy earned a Bachelor of Science in Recreation, Park and Tourism Administration from Western Illinois University and holds a Certificate in Meeting, Convention and Exposition Management from Roosevelt University.

Albert Suprenant

Finance Intern

More to come about our excellent Finance Intern, Albert.

Steve Rodich

VP of Creative & Brand Strategy

Passionately curious and energized by the creative process from strategy through execution, Steve is a teller of brand stories. For the past decade, Steve has worn many hats at boutique advertising agencies where he’s been able to gain real hands-on experience, making him a bit of a chameleon for Wasson Enterprise as a strategist, designer, photographer and videographer, editor, illustrator, 3D artist (and the list goes on). He recognized early on that content is king and continues to challenge himself in finding as many ways as he can to create meaningful and impactful content for brands.

The need to express his creativity was always there from a young age, but started manifesting itself when he took a graphic design course in High School and was recognized in the midwest with the Coca-Cola Art of Harmony Award. While attending Indiana University, Steve was president of IU’s chapter of the American Advertising Federation, where he was recognized with the Vance L. Stickell Memorial Award, one of 20 national internships given that year that took him to the marketing department of Southwest Airlines in Dallas. He followed that up with working in the creative department at Hirons & Company. After graduation, he began his creative career working for an advertising agency in Georgia and another that took him to Pittsburgh and Miami. He’s moved from the north and the south four different times. Though, Chicago is, and will always be, home for him.

While he doesn’t like to say it, Steve has ADDYs and other awards to his name, but the true reward is to do meaningful work that changes people’s lives, and that’s what he was able to do while serving as Creative Director on the Penn Medicine account. During that time, Steve was influential in crafting stories about cutting-edge breakthrough technologies developed at Penn Medicine that disrupted the industry and gave new hope to patients with cancer, heart and brain disease. He’ll tell you that connecting with patients who have overcome insurmountable odds and thrived to live their very best life, has been one of the greatest honors of his life.

The advertising landscape is always changing, always evolving, and so is Steve. One thing that won’t change is his curiosity for the world and desire to connect people emotionally with brands.

Cam Iverson

Web Development & Analytics

Driven by a passion for learning and eye for improving - Cameron is a perfect addition to help Wasson Enterprise run smoothly. Cameron is in charge of maintaining the Wasson Enterprise website, maintaining our analytics tools, while also providing insights within the sectors we invest in.

Cameron grew up in the startup world and has learned a lot from the business that his great-grandfather started and his father runs – Iverson & Co. He has a strong mind for business, which led him to North Central College in Naperville where he received a BA in Human Resource Management. From there Cameron spearheaded a new role at CDW in Social Learning. As the Social Learning Advisor, Cameron was responsible for energizing and training coworkers on a cloud-based training solution called Brainshark; which is still being used today, along with planning and executing recognition initiatives within the company. After some time, Cameron realized he had a passion for web development, and for the most part, he was self-taught but decided to take the jump into web development full-time and started a class with General Assembly, and completed the Web Development Immersive class in 2016.

At Wasson Enterprise, Cameron wears a few hats, including building out the front end and back end needs for our website. In addition, Cameron creates and maintains our internal analytic dashboard, and uses the data to educate us on our decision making and track record.

Advisors

Stewart Wasson

Strategic Health Tech Advisor